All across North America, hotels have thousands of empty rooms
available during the week. Most guests check in on Friday and
Saturday, so frequently the hotels are actually losing money
during the off-peak times.
Until recently, there wasn't much that the hotel owners could
do about the problem. They had to deal with both the loss of
revenue and the loss of happy hotel guests that would hopefully
return for another visit.
Recently, however, many companies in the travel industry have
begun to recognize the value of allowing guests to come visit
during the week for practically nothing. If you think about it,
it really makes sense for everyone. You get a great vacation in
a luxury hotel, and they don't have to handle the problem of
having excessive vacancies. Plus, they hope that you'll take
advantage of their other services (restaurants, concierge, etc.)
while you're staying in the room. If you like their property
enough